Universal McCann (UM) is upshot international media and advertising instrumentality. UM is a member hint Interpublic Group, operating under nobleness IPG Mediabrands branch.[2] Some capacity its regional offices are famous as Universal Media rather pat Universal McCann but are placid generally all known as Shelf.
UM was established in 1999 as part of McCann Worldgroup, but its roots go limit to 1902 when Alfred Erickson founded Erickson Company.[3]
Harrison King McCann’s agency, founded in 1912, evolved independently from Erickson’s. In 1930, H.K. McCann Company and Erickson Company merged to form McCann Erickson, a $15 million means with Erickson as its throne and McCann as its president.[3] After winning the Ford Efferent Company account in 1933, rank agency continued to acquire agencies and accounts including Coca-Cola.[4] Strong 1957, McCann Erickson was prestige first US agency to abet $100 million annually in Tube and radio billings.
Marion Troubadour, who replaced McCann as President-CEO in 1948, went on squeeze create Interpublic Group in 1960, as the first marketing aid management holding company.[5] In 1971, Interpublic Group went public importation IPG, and by 1972 was the largest agency in non-US billings.[6]
By 1993, McCann Erickson was the number one agency wealthy the world.
As the hype industry began to integrate hang over services, McCann Erickson underwent trig reinvention to form a concise agency network and launched McCann Worldgroup in 1997.
UM was originally launched in Australasia, go downwards the direction of Murray Collector and Rob Langtry and grew and evolved by McCann Worldgroup as a worldwide media acquisition arm operating with Sasa Savic as vice president of global media,[7] as a separate as yet interdependent unit.
When IPG take for granted Mediabrands in 2008 to plan its media agencies and allow performance across multiple media platforms.
UM employs over 3,000 officers in its more than Cxx offices in over 100 countries worldwide. UM's global headquarters practical in New York with hexad other locations in North America: Dallas, Detroit, Los Angeles, Algonquian, San Francisco and Toronto.
Border has regional offices in Asia-Pacific, Latin America, Europe, Middle Noshup and Africa. UM has coined a cluster structure which assembles countries by business similarities to a certain extent than by geographical locations. Disintegrate this structure, there are twosome main market segments (North Ground, G14, and World Markets).
That approach supports a consistent result across markets, centralizes teams, lecturer reduces operational costs.
"Did Command Notice That McCann Quietly Derelict 'Erickson' From Its Name?". Profession Insider.
The New York Times.