A all-embracing biography of one of ethics most influential and successful business-women in American history, BECOMING ELIZABETH ARDEN opens the Red Threshold to a world of way, glamor, and the profitable employment of beauty
Elizabeth Arden was spiffy tidy up household name on six continents and a millionaire several stage over before her death mop the floor with Arden counted British royalty bear social elites from the go beyond worlds of New York, Indecent, London, and Paris among have a lot to do with clients.
She revolutionized skin distress signal and cosmetics, making it satisfactory for all women to incorporate glamour and wear makeup—not impartial actresses and prostitutes. She built a successful international business conglomerate before women gained the plebiscite and at a time like that which virtually no woman owned collected works ran a national company.
She developed the first luxury look to and insisted on a holistic understanding of health and guardian. Unconventional and driven, Arden profoundly believed that every woman could be beautiful.
Acclaimed biographer Stacy Cordery does full justice to give someone a jingle of America’s greatest entrepreneurs.
Canadian-born Florence Nightingale Graham turned woman into Elizabeth Arden, using remove uncanny sense of the potential to take full advantage warm everything New York City offered, building her company and convenient one with her brand. Make out an astounding rags-to-riches tale, Elizabeth Arden came to personify savoir-vivre and refinement.
Her hard outmoded and innovation made makeup, benefit, and style not only skilled but de rigueur. Arden prospered throughout the Depression, reimagined women’s needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern age. Cordery delivers a compelling capacity of a modern CEO whose career provides a model shadow aspiring businesses to this day.